Discover.

nonlinear is a creative studio producing media content spanning the fields of advertising, communication and both fictional and non-fictional narratives.

our staple is creating projects in any medium, mixed media . film . animation . motion graphics. It is what feeds our passion to create and be creative.

  • nonlinear
  • nɒnˈlɪnɪə
  • adjective
  • adjective: nonlinear
  • not arranged in a straight line.
  • not sequential or straightforward.
  • of or denoting digital editing whereby a sequence of edits is stored on computer as opposed to videotape.
  • client HSBC
  • year 2018

HSBC Dining Series.

A series of 3 videos produced for HSBC in conjunction with a campaign with The Entertainer App. The concept was based on our previous Food on a Plate video for the South Australian Tourism board. This time we wanted to increase the production value of the concept and focus our attention on the details within each frame. We decided to add in the stop-motion element late on in pre-production to add a little spice and a little quirk to a highly polished overall look and feel.

Date Night

Work Therapy

Weekend Out

  • client Channel NewsAsia
  • year 2018

CNA . The Macallan Distillery.

A CNA lifestyle news feature that was filmed in the calm, cold and hilly landscapes of Speyside, in Aberdeen, Scotland. The Macallan was launching its latest multi-million dollar project. A new designer whiskey distillery that would be taking their brand to a whole new level globally.

  • client Channel NewsAsia
  • year 2018

CNA . Editorial Pieces.

What does your Poop say about your health?

A CNA lifestyle editorial piece. We were tasked to make an informative video on a subject that was difficult to discuss publicly. What does your poop say about your health? Using a cute art style inspired by the “kawaii” imagery famously used in modern Japanese culture. We created a character that could tell our story while keeping it friendly and approachable.

Beauty Scams

A CNA lifestyle editorial piece. For this story, we tackled the seedy underbelly of the beauty industry. Using a clean minimalist art style akin to a sunday morning comic strip, we were able to push forward the important points Singaporeans face in a way that was light and easy to digest.

  • client Singapore Tourism Board
  • year 2017

Singapore Unknown Series.

This 3 part documentary series was focused on inspirational Singaporeans. Shot on location over 3 long gruelling days, we interviewed and followed these people as they told their story.

Stories and Cocktails.

Vijay Mudaliar was a young man with a passion and a dream. Taking inspirations his surroundings and his culture, Vijay began foraging the local areas for plant life and ingredients for his cocktails. Making his establishment, the only bar in Singapore to use only locally produced ingredients in their cocktails.

The Social Circus.

We take a look at Jay Che, a compassionate and caring man, who took his passion for circus arts and background in social work and fused them together. Taking at-risk youths off the streets and into the magical world of the performing arts.

Home and a Haircut.

Born and raised in the ever colourful Geylang area in Singapore. Cai Yinzhou saw and experienced things that not many locals would have even known about. His positive attitude and demeanour in life, coupled together with his incredible loyalty and passion for his neighbourhood, has led him to strive to educate and help others as Geylangs begins to evolve towards the 21st century.

  • client Uniqlo
  • year 2015

Uniqlo . A Winters Tale.

A brand film that will always be close to our hearts. The first ever project shot at our then new studio. With only 2 weeks to prepare, shoot and edit, we decided to push forward with a top-down stop-motion concept. We really pulled this one out of our butts. Together with brand ambassadors Rebecca Lim and Desmond Tan, we shot over 3 days with hundreds of pieces of clothing and other wearables. Frame by frame, piece by piece.

  • client Singtel
  • year 2016-2017

Singtel Minions Series.

Approached to create a cute “minion” type character to explain some of the more techy based ideas that come with mobile communication technology, We created these sketchy balls with legs that have different hats to signify their purpose. These representations worked well and we were tasked to create more of these explainer videos using these characters.

Tri-band explained in 75secs
What exactly is tri-band? What does LTE 900 even mean? This video explains it all.

Singtel HETNET
Another in the “minion” series. This time for a corporate event showing. Our little heroes are tasked to explain what HETNET is and how it affects us and the Internet of things.

History of the iPhone & Singtel
Breaking away from the sketchy minions while retaining the minimalist black and white style, Singtel were interested in showing how the history of the iphone and Singtel grew together, for the 10th year anniversary and launch of the new iPhone X.

  • client Guiness
  • year 2016

Guiness . Red Tongue Dog.

Based on a huge campaign to celebrate the 150 years since Guinness was introduced into Singapore, this animation was pitched as part shadow puppet, part history lesson. Showing the growth of both the brand and the city. Using the colours of Guinness as our palette along with a smattering of red splashed throughout. We hoped to capture the dark tone and mood the client wished to portray. Produced in a frantic 3 week time frame and facing a lot of limitations along the way. We managed to achieve what the client ultimately wanted.

  • client Uniqlo
  • year 2017

Uniqlo . Slo.Mo.

A high fashion theme with a tremendous amount of clothing. Yet another challenging process with an interesting presentation. Filmed on a green screen in just one day with 60 different takes and wardrobe changes with another few days of roaming Singapore to find interesting landmarks to shoot time-lapses on. The concept was simple. Super Slow Motion Footage with time-lapsed background imagery. Due to the nature of the 2 different forms. We decided to play with the scale and further add on the the surreal nature of the film.

  • client Intuit
  • year 2017

Intuit . Cash-Flow Series.

An explainer style animation that was looking for efficient communication of what their product actually does, while maintaining a light humourous feel. Going with a hand drawn sketchy theme with heavy fills and sticking mainly with the intuit brand colour scheme. We managed to achieve the client’s goals very efficiently.

  • client Gumtree
  • year 2016

Gumtree . Stupid Jobs.

A commercial jingle performed by local music duo jack and Rai was the starting point for this project aimed at promoting a new Gumtree Jobs App. Creating a whole ensemble of characters to fill the various roles. There was a big challenge to decide what the theme of the characters would be. Ultimately it was various monsters, in ridiculous scenarios.

  • client Gulf Agency Company
  • year 2017

CNY Greeting Card.

A simple project. To create a Chinese New Year greeting card for the year of the rooster. We decided to go in a little bit of an unconventional direction. Having more of a narrative and flow based presentation with anthropomorphised roosters. It worked out quite well.

  • client Canon
  • year 2017

Canon . My Family.

Moving back to the stop motion medium for the first time since A Winter’s Tale. We were excited to try to create visual trickery and illusions on a table top. Breaking down the Family stories into 3 different sections, we were able to play with art direction using the different types of personalities. For the 2nd story, we integrated 2D animation into the stop-motion for another level of mixed media goodness.

  • client Esso
  • year 2017

Esso Smiles Points Series.

Coming Soon.

  • client Mastercard
  • year 2015

MasterPass . Santerinas.

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  • client Hitachi
  • year 2018

Hitachi . Thailand 4.0

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  • 66 Tannery Lane
  • Sindo Building
  • #05-07
  • Singapore 347805
  • Tel. +65 6745 0068
  • Hp. +65 9067 6671
  • e-mail. hello@nonlinear.sg